Take the quiz below:

Name Massage License Number Email Phone Number
1. The NCBTMB requires that we put your home address on your transcript. Please enter it in the box below. Don't worry, we will not mail you anything or give it to anyone else.
2. What is Targeted Marketing?
3. Why is Targeted Marketing a good strategy for massage therapists?
4. How does Targeted Marketing save advertising dollars?
5. What is a demographic?
6. The term Geographic Segment refers to what?
7. What is a Psychographic segmentation?
8. What type of Segmentation is Pregnant Women?
9. How are markets divided in Targeted Marketing?
10. How do you know what type of people will benefit from your service?
11. Using Targeted Marketing strategies, where would be a good place to advertise pregnancy massage?
12. How soon after mailing an advertisement should you follow up with a call?
13. How do you know where to place advertisements so that your target customers will see them?
14. How do you craft an advertisement that speaks to a particular market segment?
15. If you wanted to advertise chair massage in a corporate office, what would you stress to the management?
16. Why is it important for even a small massage therapy business to have a presence on the world wide web?
17. What advantages does internet marketing offer?
18. When should you send out postcards or mailers?
19. How can targeted marketing help you price a massage service?
20. What is a Psychographic segment?
21. Athletes are categorized in what type of market segment?

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